On October 27, I joined the Legal Marketing Association’s TWxSW Conference in Denver, Colorado. In addition to meeting with some of the largest firms in the U.S., I attended conference sessions to learn more about the challenges that Marketing and Business Development teams face within their organizations.

Working in the Salesforce ecosystem for over 5 years, I often forget that industries still struggle with many of the same issues CRM systems were built to address. This became apparent as I learned more about the struggles that marketing departments face within their law firms.

This is where a trusted partner like EpiGrowth can truly make a difference by providing expert insight on how to use technology effectively and by identifying blind spots in daily procedures.

In this article, we will see that these issues are not behavioral. Optimal use of your technology will accelerate your firm’s growth and eliminate unnecessary manual tasks.

From Challenges to Solutions

Here’s an overview of my impressions of the key issues law firm marketing teams face, as discussed at the conference, along with practical strategies and tools law firms can use to address them.

Suppose your marketing team is feeling the pressure of manual work, siloed data, or unclear ROI stemming from unmeasured campaigns. In this case, Salesforce can change the story, and EpiGrowth can power the implementation and strategy to get you quantifiable results.

Want to learn more about how we can help your firm implement some of these solutions?  Contact us to learn more.

In our next article, we will see how EpiGrowth’s expertise can address a law firm’s business development struggles and transform your organization into a revenue-generating powerhouse worthy of the AM Law rankings.